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Our Story

Adinkra Designs african decor

Akwaaba! This is what you will often hear Ghanaians say as they welcome you with open arms into their home, it means welcome, and we welcome you to our store!

In 2016, our family embarked on a journey exploring Ghana in West Africa. It was unforgettable, catching up with family and introducing our children to a new culture, their heritage. They embraced it with open arms, leaving technology at home, getting in touch with nature, making new friends and trying new cuisine, my 4 year old daughter even had giant African snails for dinner, and loved it! One meal I couldn’t quite talk myself into! It was an amazing adventure to say the least and one that we hope to repeat often.

Apart from the happy, friendly faces you meet, one of the many things that struck me was the bright, vibrant colour everywhere you turn. Markets are full of beautiful fabrics, a colourful array of fresh produce, the smell of spices and an abundance of unique handmade art and crafts. We really wanted to take a part of Ghana home with us and inspire others to explore this wonderful part of the world and so the idea for Adinkra Designs was born.

Adinkra are a set of symbols used in Ghanaian culture to encapsulate traditional wisdoms and are ingrained in Ghanaian history, they are everywhere in fabric, architectural design, wood carvings, jewellery etc. As Adinkra symbols are an iconic part of Ghanaian heritage, we thought it was an ideal fit for our business as it reflects our why, our reason for establishing Adinkra Designs in the first place…

We believe in a combined philosophy of trade and aid. We work direct with artisans to ensure fair work and fair pay practices and we also feel strongly that children are our future and should also be our focus, so for this reason we contribute part of our profits towards education and clothing for children in great need. Read more about The Adinkra Project.

Most of our products are imported from Ghana. We work with local artisans on unique designs, by working direct, we can ensure they are paid a fair price for their work and that we stay true to traditions. Each piece we sell has a story to tell about Ghana and we hope to inspire others to explore this part of the world. Discover more about Ghana.

While Adinkra Designs is constantly evolving and we are always adapting the way we work, we are clear on our purpose, we are proud of what we stand for and it drives us everyday to grow Adinkra Designs, as we know, the more we grow, the more we can contribute.

Medase (thank you),
Kelly and Kelvin Boateng

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Adinkra Designs african decor