$10 Flat Rate Shipping Australia Wide ~ Worldwide Shipping Available

KidStyleFile Talks To Adinkra Designs

March 23, 2018

KidStyleFile Talks To Adinkra Designs

We are so excited to have been featured on KidStyleFile this week!

KidStyleFile is Australia’s only dedicated Baby & Kids fashion, design and handmade destination.

They feature the best brands, designers and makers to showcase beautiful new products in their Marketplace Directory and fashion Lookbooks gallery. They also have amazing weekly giveaways! This week they are giving away one of our beautiful Dolls Moses Baskets - don't forget to enter!



‘Beauty’ is just the tip of the iceberg when it comes to Adinkra Designs handwoven baskets. Whilst we’re all saving their gorgeous products to our ‘must have’ folder on Instagram, Adinkra’s Kelly and Kelvin are busy working directly with artisans in Ghana on new designs and helping the local kids with The Adinkra Project. With the support of basket sales, two youth centres are already up and running in Ghana – how great is that!!

We recently heard from Kelly as she shared all about her commitment to fair trade and reveals the Ghana story behind each piece.

You can’t help but be inspired to make a difference after reading Kelly’s story. Adinkra Designs are truly a business with purpose.

Kelly has been generous enough to offer our readers the chance to WIN a baby moses basket. Enter today >  

“If you think you are too small to make a difference, you have never spent the night with a mosquito”


In 2016, we were lucky enough to embark on a family adventure to Ghana in West Africa. We all absolutely loved it, it was a great opportunity for our children to meet distant relatives and explore their heritage – there is so much culture to experience, the kids didn’t touch their iPads once! Ghana is such a beautiful, peaceful nation with a relaxed lifestyle, we didn’t want to leave. We really wanted to take a part of Ghana home with us and inspire others to explore this wonderful part of the world and so the idea for Adinkra Designs was born.


During our journey through Ghana, we met a lot of amazing artisans and were touched by their passion not only for Ghana but for their traditional craft. We met with awesome artisans and wasted no time putting a team of weavers together. We have family based in Ghana and they are heavily involved, they work alongside our team of basket weavers and make the intrinsic logistics arrangements for us. It’s well and truly a global family effort!


We try to go [to Ghana] as often as we can. If I had my way, we would be based in Ghana permanently! (Never say never right!). We have team members that regularly travel to Ghana to source new products and to meet with the artisans to work on fresh design ideas that can include new basket shapes, new colours or experimenting with new materials. For example, we are currently working on a range of vegan friendly moses baskets. There are always new designs in progress.


Having a deeper purpose to our business, beyond simply selling beautiful products and generating sales, we stand for more than that and knowing that the more we grow, the more we can contribute and make a difference is such a powerful motivating force!


We established The Adinkra Project so we could give back to the communities we work with and support their families. On our most recent trip to Ghana, we visited a village in Pepease where we distributed second hand clothing to young mothers. It was truly a moving experience to see how grateful they were. There are many children wearing clothes that we would have long thrown away so you can see how much they appreciate it.

But our major focus is on education for the children as we believe this is where there is a huge gap and an area where the most impact can be made. Education plays a vital role in empowering children to know their value and to gain income-generating skills. Children attend school but drop out at an early age because their family can no longer afford to send them, especially if there are many siblings.

The Adinkra Project, in partnership with AYI (Africa Youth Initiative) are growing a network of Youth Centres that focus on giving children a recreational space where they receive tutoring, access to computers, library and sports equipment. The Youth Centres function to provide a consistent and stable program to supplement their schooling that aims to build their life skills and confidence to break the cycle of poverty. We now have two centres up and running in Ghana and we have grand plans to open more throughout Africa. (You can check their progress on the AYI Facebook page)


There is an old African proverb – if you think you are too small to make a difference, you have never spent the night with a mosquito! And we definitely believe this – all help is greatly appreciated, no contribution is too small. And there are lots of ways to help, whether it be a monetary donation or contributing educational resources such as books, pencils, sports equipment, games, lego – anything that kids love, it all goes direct to the youth centre. Make sure to follow along on Instagram to see how much the children are enjoying their time in the youth centres. Please get in touch with Adinkra Designs if you can help.


It’s hard to go past the Baby Moses Basket. Being a Mum myself and having recently had a baby, seeing my baby boy peacefully asleep in his Moses Basket, knowing the workmanship and care gone into creating his basket just makes it all the more special. Not to mention functional – we have taken the Moses Basket everywhere, we live close to the beach and it’s been great that my older children haven’t missed out on our regular beach trips as bub can rest nicely while they play in the sand.


It’s like the saying goes “when you buy from a small business, an actual person does a little happy dance” – it’s so true! Seeing photos of our products in other people’s home and hearing their feedback, really makes your day.


I love to see the baskets everywhere! There are so many different interior styles that are trending right now and I love to see how people use the baskets as a feature in their own unique space. They’re so versatile, they really go with lots of decor styles whether it be scandi, boho, minimalistic or tropical beachy vibe, they fit right in.


Half of my kids wardrobe seems to be Children of the Tribe, my kids are rough tumble play in the dirt kinda kids and their clothes really stand the test of time. I am a sucker for matching with my daughters so we also love the ranges from Spell Designs and Arnhem for kids and love that both labels are opting for sustainable practices.


Our long term plan is to expand our presence in Ghana, we want to be able to extend our team and provide secure income to more artisans. This will also allow us to expand our wholesale offerings further globally and produce more new designs.

Visit Adinkra Designs

See the full interview at KidStyleFile.

Leave a comment

Comments will be approved before showing up.

Also in News

Beautiful African Necklaces from Created by Culture
Beautiful African Necklaces from Created by Culture

April 02, 2019

Following the same ethical principles of fair trade and sustainable fashion, Created by Culture, our sister company, is proud to showcase the crafts and traditions that have been part of Ghanaian culture for centuries. And in doing so, are able to support and sustain a small team of local Ghanaian artisans who are passionate about sharing their craft and culture with the world. So while we will continue to focus on growing our home decor range here at Adinkra Designs, we will also be working closely with Created by Culture to bring you the best in sustainable fashion, showcasing the amazing work of talented Ghanaian artisans. We are very excited by our new partnership and cannot wait to bring you the amazing designs in the pipeline!

Continue Reading

With Love From Ghana - Chapter 2 - Getting Settled
With Love From Ghana - Chapter 2 - Getting Settled

February 26, 2019

Life in Ghana is very different to Australia and as can be expected, it's been quite an adjustment for the whole family. It's actually been pretty crazy when we look back over the past months and what we have achieved. From finding a new home, dealing with scrupulous landlords, selecting a school for the kids that would be the right fit, feeling like a L plate driver learning to drive for the first time on these crazy lawless roads and learning to live with inefficient services we consider basic like garbage collection, power and water services - but it's not all been stress and chaos, we've already made great friendships, amazing new connections and have been enjoying quality time with family, learning to slow down and take the time to appreciate the small things...

Continue Reading

With Love From Ghana - Chapter 1 - We Made It!
With Love From Ghana - Chapter 1 - We Made It!

November 28, 2018 1 Comment

We finally made it to Ghana after an epic 27 hour flight! The kids were (surprisingly) great on the flight. They just loved the unrestricted movie time and my lil bub was happy to snuggle into Mama for the most part. It's been a funny experience leading up to this point with lots of mixed reactions from family, friends and random strangers who hear about our big move to Ghana. It's sad that most commonly we get asked if it is safe - like I'd be taking my kids to a country that isn't safe?! - as strange as the question is, its not overly surprising given how negative Africa is portrayed in our media. Our first week in Ghana has been anything but negative <3

Continue Reading